We’re delighted to welcome Anita Booty to Fitzroy of London as our Head of Finance and a key member of our Senior Leadership Team. Since joining in November 2024, Anita has already made a fantastic impact, bringing over 30 years of financial expertise and a passion for driving efficiency, profitability, and strategic growth. 

Anita’s career has taken her across industries, with a strong background in pharmaceuticals and multinational corporations. She recently achieved Fellowship status with the Chartered Institute of Management Accountants, a huge milestone that reflects her dedication to excellence in finance. Her experience is now helping Fitzroy of London continue to grow, improving financial processes and supporting the business in delivering exquisite bathrooms and washrooms for all. 

"Finance is about more than just numbers - it’s about contributing to a team, problem-solving, and making a real difference. I’m excited to be part of Fitzroy of London and to support the business in its exciting next chapter." - Anita 

Getting to Know Anita 

While numbers and strategy are her expertise, Anita has plenty of interests outside of work too! 

📍 Bucket list adventure? “I’ve always wanted to visit the Great Wall of China. I had it planned for 2020, but then Covid hit—followed by a broken leg! I still want to go, but I feel like it’s turned into a retirement trip now.” 

🐶 Dream superpower? “I’d love to be able to communicate with animals—especially dogs! Understanding their little gestures and what they’re thinking would be amazing.” 

Welcome to the team, Anita! We’re excited to have you on board.