169 Fulham Road, MhM - London’s Most Exclusive Private Hospital
Who We Worked With:
LSI Architects, WeIntegr8 and Washroom Washroom
Fitzroy of London Range:
Signature
Fitzroy of London Collection:
Gosfield (Removable)
Finish:
PVD Satin Brass
About MhM, 169 Fulham Road
Materials such as Calacatta marble, bronzed brass and eucalyptus wood create a calming aesthetic, complemented by a 24‑carat gold leaf ceiling mural of London’s streets and waterways that crowns the wellness area.
Neuroaesthetics guide the interior palette and artwork selection to positively influence mood and aid recovery; an ethos visible from reception to ensuite bathrooms.
The Brief
Our Approach
In collaboration with LSI Architects, WeIntegr8 and Washroom, we specified products from our Signature Range, Gosfield Collection (removable), in a PVD Satin Brass finish. Removability allowed designers and clinical teams to tailor support precisely to patient profiles while maintaining the space’s refined visual language.
We aligned colour temperature, reflectance values, and tactile cues to complement MhM’s neuroaesthetic strategy, soft edges, low visual clutter, and consistent finish cues improve legibility for fatigued or medicated users.
We mapped UK accessibility standards to MhM’s spatial typologies, ensuite patient rooms, staff‑assisted shower rooms, and ambulatory outpatient areas, so the interiors team could explore materiality and art without drifting from compliance benchmarks.
PVD Satin Brass gives warm, low‑glare reflectance that harmonises with bronzed brass and marble while resisting disinfectants and high‑frequency cleaning. It balances tactile comfort with infection‑control demands.
The Gosfield collection’s concealed‑fix engineering lets teams add, relocate, or remove supports without scarring wall surfaces. We coordinated substrate reinforcement early, so future swaps keep structural integrity and IP ratings intact.
The Result
The outcome upholds MhM’s “design‑first” recovery model, surroundings that soothe, reassure, and help patients heal, without compromising accessibility or safety.
Value to the Customer
For interior designers and project leads, this scheme demonstrates how Fitzroy of London integrates form, function and flexibility in Luxury Private Healthcare:
- Adaptability at scale: Removable supports enable tiered clinical provision (from ambulatory to assisted bathing) while preserving aesthetic continuity across suites.
- Future‑proofing: Early substrate coordination reduces lifecycle cost when patient profiles or protocols evolve.
- Compliance, beautifully delivered: Clear dimensional control and product engineering meet accessibility standards within a luxury narrative; ideal when projects emphasise neuroaesthetic well‑being and hospitality‑grade service.
Browse our Gosfield products
Read more success stories
Hyde Hotel, London City
Built in 1874 and reborn as Hyde London City, this striking hotel is located in the historic Spiers & Pond building at the heart of London. With its vibrant dining spots, iconic landmarks, and charming surroundings, Hyde London City offers a distinctive blend of bohemian flair and Victorian elegance. The interiors are fun, playful, and stylish, ensuring that every guest experiences a unique and luxurious stay. From patterned wallpapers and rich textures to carefully curated vintage accents, the design reflects a seamless fusion of past and present. Guests can wake up to stunning views of the Old Bailey, further enhancing the hotel's connection to its historic surroundings.
Continue Reading
The Ned Hotel
In the heart of London, in the historic old headquarters of Midland Bank, sits the opulent 250-room Ned Hotel. Belonging to the esteemed SOHO House Group, this architectural marvel combines the grace of the 1920s with contemporary conveniences, all the while conjuring up the glitz of the Edwardian period.
Continue Reading