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Mar 26, 2025

An Interview With Bradley Culmer, Business Development Director

The demand for accessible bathroom solutions is growing, with commercial and hospitality sectors prioritising inclusive, stylish, and functional spaces. But how is the industry growing to meet these needs? In this exclusive interview with Fitzroy of London’s very own Business Development Director, Bradley Culmer, we discuss the latest trends, innovations and challenges in creating barrier-free, stylish washrooms that combine safety and aesthetics. 

Understanding Specifiers’ Challenges

What are the biggest challenges faced when selecting accessible bathroom and washroom solutions, and how does Fitzroy of London help to overcome them? 

“The biggest challenge when selecting accessible bathroom fittings is combining creative design and ideas with the necessary compliance requirements. And we at Fitzroy of London support specifiers, through offering design-led products, with design-led finishes, coupled with expert advice and guidance.” 

How does Fitzroy of London support customers in navigating complex accessibility regulations and compliance requirements? 

“Our employees are experts in their field, with a deep understanding of the complex regulations. For example, we understand why a toilet seat must have an extended projection, why a backrest is located in a precise position, and why a hinge rail operates in a particular way. Sharing our expertise, we’re able to help interior designers choose the right products for their accessible washroom projects.” 

 

Design & Aesthetic Considerations

Balancing accessibility with design aesthetics can be a challenge—how does Fitzroy of London ensure that specifiers don’t have to compromise on style? 

 
“Fitzroy of London offers clients the ultimate flexibility with an innovative range of removable products. We can replace our products with blanking plates, ensuring a seamless aesthetic once the accessible items have been removed.” 

What trends are you seeing in the accessible design space, and how is Fitzroy of London innovating to meet evolving needs? 

“The trend we’re seeing in a mainstream washroom is a shift to a more spa-like interior. This look can be easily achieved with striking finishes such as brushed bronze and brushed brass. As a leading innovator within the accessible bathrooms sector, Fitzroy of London is increasing the number of finishes and matching accessories on offer.” 

Product Selection & Integration

How does Fitzroy of London make it easier for specifiers to integrate accessible products seamlessly into their overall design vision? 

“Interior designers don’t need to compromise on style, thanks to our large range of finishes. From brushed brass to brushed anthracite or even brushed bronze, interior designers can choose compliant products which are perfectly matched to their requirements.” 

Durability and ease of maintenance are critical in high-traffic environments. How do Fitzroy of London’s products stand out in terms of long-term performance? 

“Our products are designed in the UK, manufactured in the UK and finished in the UK using world-class finishing technologies, such as PVD, which stands for Physical Vapour Deposition. This means our products are extremely durable and easy to maintain, both really critical features for high-traffic, commercial environments.” 

Project Support & Supplier Relationships 

What kind of technical expertise and project support does Fitzroy of London provide to specifiers throughout the design and build process? 

“The Fitzroy of London team is skilled in understanding a variety of unique design briefs. For example, we know that a grab rail in a bronze finish will suit a classic and traditional bathroom style, whilst a brass option would look more striking against a contemporary backdrop. The professional team is able to package this up as a complete solution for an interior designer and therefore save them time.” 

Future Growth & Innovation

What’s next for Fitzroy of London, and how do you see the company evolving to meet the future needs of specifiers and the accessible building sector? 

“The future of Fitzroy of London is very exciting as we embark on a journey of innovation, adding new products, such as washroom accessories and brassware, to our range. This will allow our specifiers and contractors to have access to a wider choice of products when designing accessible washrooms.” 

What makes the new accessories from the Gosfield and Portland collections stand out from other options in the market? 

“We believe leading designers love our new Gosfield and Portland accessories collection because never before has it been possible to have such a full range of products in the same collection, from flangeless grab rails to soap dispensers to toilet brush holders. With these new additions, we now provide a full family of universal and accessible bathroom fixtures and fittings products, offering a cohesive look to any washroom.” 

Let’s Create Spaces Designed Around Luxury

With world-class workmanship, unswerving commitment to design excellence and more than two decades of expertise in inclusive, compliant washroom spaces, Fitzroy of London exists to help the most discerning venues meet their obligations on inclusivity with innovation and panache.

Our in-house designers will work collaboratively with your team to develop solutions that meet all your practical and aesthetic needs, selecting from our peerless range of classic and contemporary washroom fixtures to create unforgettable design experiences.

Discuss your property or project with a Fitzroy of London specialist.

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