Design & Innovation
The Product Design & Innovation department is a crucial component within Fitzroy of London’s day-to-day operations. Our multi-disciplined team offers a wide-ranging skillset and strong expertise in product design and engineering. They focus on producing high-quality outputs such as CAD (Computer-Aided Design) data, customer-facing drawings, manufacturing-level drawings, and product imagery.
Striving for More
Part of our commitment to innovation involves creating conditions throughout Fitzroy of London to ensure our vision is shared and continuously followed so that our brands can reach their full potential. We continuously gain knowledge and understanding of new and existing materials and processes. We set high standards among the team regarding the quality of both the products and the data we release as part of a thorough design process, and pride ourselves on our ability to blend aesthetics with genuine design integrity.
Our Process
The department adheres to an agreed process which guarantees a ‘Right First Time’ outcome and ensures that all products have been fully tested before release. Our New Product Development process is as follows:
- Project Planning & Scope
- Design Development (early stage)
- Supplier Engagement
- Design Development and Detailed Design
- Sampling & Testing
- Certification
- Documentation Creation
- Implementation Planning
Following this process ensures that every project’s progress is extremely thorough, helping us avoid unexpected delays while also ensuring our products perform consistently to the best of their ability when they’re out in the world.
Services We Provide
We provide the following data for customers and specifiers:
- Data Sheets
- Marketing Drawings
- CAD formats (2D DWG, 3D SAT)
- High-quality renders of products and packs
- Installation, Operation & Maintenance Manuals
- Digital Brochure
Looking for Bespoke?
In addition to our established product collections, the Fitzroy of London PD&I team welcomes the opportunity to work on bespoke projects. We can provide variations on existing products, such as different rail lengths, or combine the design language of multiple ranges to create something bespoke for your project.
Our robust design process ensures we are also able to be agile when it comes to these ‘special’ design projects – so your vision could become a reality sooner than you think.