The Hard Rock International Hotel, London

Our Gosfield Collection, finished in PVD Satin Brass, seamlessly complements Hard Rock Hotel London's sophisticated interiors - achieved through our close collaboration with Scott Brownrigg, BECK London & C.P Hart.

Architect - Scott Brownrigg
Contractors - BECK London
Merchant - C.P Hart
Fitzroy of London Collection:

Gosfield

Fitzroy of London Range:

Signature

Fitzroy of London Finish:

PVD Satin Brass

About Hard Rock Hotel, London

In April 2019, the iconic Hard Rock Hotel London opened its doors, marking a significant transformation of the former Cumberland Hotel into a vibrant destination that embodies the spirit of music and luxury. Located at the corner of Oxford Street and Park Lane, this 900-room establishment features dynamic public spaces, including two bars and the renowned Hard Rock Café.

The Brief

Collaborating with esteemed designers Scott Brownrigg, construction company BECK London, and bathroom specialists CP Hart, Fitzroy of London was entrusted with the task of delivering accessible washroom solutions that seamlessly integrate with the hotel's distinctive aesthetic. The objective was to design and craft luxury accessible washrooms that not only comply with accessibility standards but also resonate with the hotel's rock 'n' roll heritage and contemporary design. We were tasked with bringing stylish, design-led accessibility products into their public areas whilst keeping with the aesthetic of the overall design.

Our Approach

Understanding the importance of blending functionality with high-end design, we selected products from our Signature Range, specifically the Flangeless Gosfield Collection, finished in PVD Satin Brass. This choice ensured durability and added a touch of elegance, aligning with the hotel's opulent interiors. Our team worked closely with Scott Brownrigg to ensure that the design elements of the accessible and ambulant washrooms in the public areas mirrored the sophistication and thematic consistency of the hotel's overall design.

The Result

The completed accessible washrooms stand as a testament to the successful fusion of inclusivity and luxury. The PVD Satin Brass finish not only provides a visually striking appeal but also offers resilience against wear, essential for high-traffic areas. The fixtures from the Flangeless Gosfield Collection contribute to a cohesive design narrative, ensuring that guests of all abilities experience the same level of comfort and style throughout the hotel's facilities.

Value to the Customer

By integrating Fitzroy of London's luxury accessible washroom products, Hard Rock Hotel London demonstrates a commitment to inclusivity without compromising on design excellence. This approach enhances the guest experience, ensuring that all visitors, regardless of mobility, can enjoy the hotel's amenities comfortably. Moreover, the collaboration underscores the hotel's dedication to meeting and exceeding accessibility standards, setting a benchmark in the hospitality industry for inclusive design.

At Fitzroy of London, we pride ourselves on delivering luxury accessible washrooms that harmoniously blend form and function. Our expertise ensures that every project we undertake meets the highest standards of design innovation and accessibility.


 

Browse our collections

Read more success stories

Want to learn more about how we’ve inspired countless spaces across the globe? Read more of our success stories below.
Tiptoe Retreat, Northumberland
Hospitality

Tiptoe Retreat, Northumberland

Located in the heart of North Northumberland, Tiptoe Retreat offers luxury accommodation on a family farm set along the banks of the River Till, between the Northumberland coastline and the rolling landscape of Northumberland National Park. The retreat combines contemporary design, sustainability and wellbeing-focused experiences, creating a peaceful destination for guests seeking relaxation and escape. The Howlet cabin was specifically designed to be wheelchair accessible while maintaining the premium character of the wider development.

Continue Reading
Ruby Lilou Hotel Marseille
Hospitality

Ruby Lilou Hotel Marseille

Located between Marseille’s historic Vieux Port and the business district of La Joliette, Ruby Lilou Hotel Marseille brings together the city's cultural heritage, Mediterranean lifestyle and distinctive design character. Inspired by Marseille's harbour energy and the warmth of Provence, the hotel combines natural stone, plaster and warm timber tones with bold accents and layered detailing to create a space that feels authentic, relaxed and full of personality.

Fitzroy of London worked alongside DavidB Paris to deliver accessible washroom solutions that aligned with the project's hospitality vision while supporting the practical requirements of accessibility and compliance.

Continue Reading