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Dec 11, 2024

Unveiling Fitzroy of London: A Bold Rebrand Showcased at HIX

Fitzroy of London proudly unveiled its dynamic rebrand at HIX 2024, Europe’s premier hotel design event, held on the 27th and 28th of November at the Business Design Centre, London, marking a significant milestone in our journey. This event was more than just an exhibition for us—it was the perfect stage to showcase our evolution from NYMAS to Fitzroy of London and celebrate our renewed commitment to excellence in luxury washroom solutions.

At the heart of this transformation is a unified vision to provide accessible, design-led bathroom solutions that are as stylish as they are functional. By consolidating our offerings into three signature ranges—PRO, STYLE, and SIGNATURE—Fitzroy of London delivers a seamless customer experience tailored to a variety of needs and preferences.

Innovation on Display

Visitors to the Fitzroy of London showroom were treated to the debut of the Gosfield Accessories range, an extension of the popular Gosfield Collection. This new line of high-end bathroom accessories, available in over 28 premium finishes, is a testament to our commitment to blending style and practicality. Attendees enjoyed an immersive experience, complete with drinks, nibbles, and exclusive goodie bags, while our knowledgeable team was on hand to discuss the rebrand and the latest innovations.

Speaking about the company’s transformation, Victoria Cornfield, Head of Marketing, shared:
"Rebranding as Fitzroy of London marks a new chapter in our journey. By uniting all our offerings under one brand, we’re reinforcing our commitment to creating inclusive and beautiful bathroom solutions. Our high quality product and dedication to providing exceptional customer service remains the same.

Our three unique ranges provide something for every one from our essentials Pro range to our bespoke Signature range available in over 28 high-end metal finishes.”.

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Why HIX?

The HIX event, where cutting-edge design meets functionality, proved to be an ideal setting for this unveiling. Brad Culmer, Business Development Director, explained:

"HIX is the ultimate platform to connect with architects and designers who value innovation and craftsmanship. Launching the Gosfield Accessories range here allows us to showcase our ability to provide a full suite of accessible bathroom fixtures and fittings that elevate hospitality spaces with style and substance."

Customer-Centric Design

The development of the Gosfield Accessories range was shaped by invaluable customer feedback. As Brad Culmer, Business Development Director, noted:

"Our clients’ insights are at the core of our product development. The Gosfield Collection’s versatility and modern design have made it a favourite for luxury hospitality projects, and the addition of accessories enhances its appeal as a comprehensive solution for inclusive washroom design."

Gosfield Accessories
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Looking Ahead

Fitzroy of London’s presence at HIX not only showcased our rebrand but also reaffirms our position as a leader in accessible and design-led bathroom solutions. As the company moves forward, our mission to make bathing safe, dignified, and aesthetically pleasing for everyone remains steadfast.

For more information about Fitzroy of London’s ranges or to explore the Gosfield Accessories collection, take a look on our website or contact our team.

HIX 2024

 

 

Let’s Create Spaces Designed Around Luxury

With world-class workmanship, unswerving commitment to design excellence and more than two decades of expertise in inclusive, compliant washroom spaces, Fitzroy of London exists to help the most discerning venues meet their obligations on inclusivity with innovation and panache.

Our in-house designers will work collaboratively with your team to develop solutions that meet all your practical and aesthetic needs, selecting from our peerless range of classic and contemporary washroom fixtures to create unforgettable design experiences.

Discuss your property or project with a Fitzroy of London specialist.

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